The Fidden name has been in Real Estate for over 30 years, starting up in Bundaberg with John Fidden Real Estate. Jon and Robyn both started their Real Estate Careers in Bundaberg after moving up there from the Gold Coast and working in the family agency.
After a few years they headed back to the Gold Coast which they love so much. They interviewed various franchise agencies and chose one which they thought had the same core ethics as they did, but it turned out that it didn’t. They then went to another franchise group, hoping to find that core belief - if you look after your clients, treat them well, treat them with respect and have their best interest at heart at all times, then your business will grow….. simply by doing the right thing by your clients. Again that’s not what they found.
What they found, and they’ve worked for some of the biggest on the Gold Coast, is that agencies priorities had nothing to do with their clients, their needs or wants…… it was all about numbers. How many people did you speak to today, how many business cards did you hand out, how many people have
you signed up, how many “price adjustment” meetings have you had with sellers today........... for them it was all about their agency, all about the numbers and it’s all about how much commission the agent and the agency can get……. And it doesn’t matter at who’s expense, as long as it’s not theirs.
Having learnt firsthand from John & Dianne Fidden – Jon’s Parents – that it’s how you treat people that gives you longevity in this business, that provides you with a constant source of referrals and allows the numbers to take care of themselves, it just didn’t make sense to Jon & Robyn to stay in the franchise model of numbers number numbers. So in early 2014 they stepped out and started Fidden Realty.
Fidden Realty doesn’t boast about being the biggest, nor do they want to be. They are very proud of the fact that they deal with their clients on a personal level and never treat them as a number. They still have all the benefits of a large franchises, including a well maintained database of clients and prospective buyers or tenants, the latest gadgets, apps, and online presence, but when you deal with Fidden Realty you are dealing with an agency that puts their clients first. What you get is personalized service and over 50 years combined experience in Sales, Marketing & Business Management, the majority of which has been in the housing industry and in Real Estate.
Fidden Realty pride themselves on how they look after their clients. They believe “If we do our job the right way, in the best interest of our clients at all times, and the client refers an acquaintance because of this, then we know we've done well and achieved what we set out to achieve.”
FIDDEN REALTY – EXPERIENCE THE DIFFERENCE